It is a Non-Banking Financial Company (NBFC) registered under the companies Act, 1956-non deposit taking company. It is a company promoted by microfinance professional.
The company was acquired during the year 2009-10. Its registered office is in Lucknow. The company has provided financial services to poor rural/semi urban families to enable them to augment income-generating activities. It also provides insurance products by collaborating insurance companies to assist in asset development, as well as a complementary loan product for special emergencies.
The company has operations, even though limited in districts of Uttar Pradesh.
A grievances redress cell is set up within the staff and also, the company follows fair practices code generously.
The company takes care of financing requirement of middle class urban families through medium & small loans for one/two year duration.
The company adopts Know Your Customer (KYC) norms.